Googles Mobile First Indexing is here! How will that impact your visibility online you may ask? Well, let’s put it this way, Last year alone 63% of traffic from users came from a mobile device. With this in mind, Google switched to the mobile indexing of sites around the web. If your business website is not optimized for mobile, it can potentially do more harm than good.
Up until recently, Google viewed desktop traffic as a priority. However, mobile users in 2018 already reached 207 million and are expected to grow to 221 million by 2020! Thus, it would make sense for Google to make the switch, to provide a better experience for users. With this in mind, it is important for you as a business owner to factor in the importance of having a mobile website for better visibility and a better customer experience.
What can I do to stay relevant and take advantage of mobile first indexing?
1. Website Mobile First Re-Design
If your website is not yet optimized for mobile, now is the time to plan ahead to design one that can provide value for your customers and more online search visibility.
Think about your potential clients searching for your business. Do you think you are providing a good user experience for them? The majority of users will not spend time playing detective, trying to decipher your message, and will likely move on to your competitor for their needs.
2. Provide Content That is Easy to Read
Make sure all your content is visible to users.
Use ‘read more’ buttons or expandable content structure for long-form posts. This creates a smoother experience on mobile devices with limited screen space.
Also, try to incorporate video as opposed to long-form text so that searchers don’t get bored or eye-fatigued, leading them to ignore your website altogether.
3. Have Good Page Speed
Page Speed is very important in order for your site to receive the visibility it deserves. The problem with sites that take time to load is that the user will get frustrated and hit the back button, landing on your competitor’s website if it provides a better experience for them. This is something you as a business owner must avoid at all costs. Your website should take no more than 1-2 seconds to load, as many users will be on the go while using their mobile devices and can’t afford to lose time waiting.
Page speed optimization can get a bit technical, but comprising your images is a good place to start.
Many images found on websites are just too bulky in size, making your website load super slow. Try compressing your images with online image compressors like Tiny JPG. If you run a WordPress website, a good plugin is SMUSH. Using compression will add speed and improve customer experience.
To check if your website has good load speed head over to Google’s Page Speed Insight Tool.
A mobile ready website provides a better user experience for your potential clients and helps Google index your website for better visibility. We are no longer in the days that Google had separate indexing for both mobile and desktop views. Mobile indexing is here to stay and your business should be prepared for the change in order to maintain visibility and not lose future clients in the process.
Co-founder of Humble Fox Media. He has helped many local businesses with their digital marketing needs for more than 4 years. In his off time, you can find him tasting some local beers around Gig Harbor, WA. Or searching for music from the 90’s at a vinyl record shop near you.