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Content Marketing Basics For Small Businesses

Content is key… Especially in this age of numerous social media platforms where all types of content, from videos, podcasts, and blogs, to eBooks, and checklists, are continuously shared. It is not surprising that content has evolved into a marketing tool businesses use to promote their brand. What is Content Marketing? Content marketing is a […]

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How To Set Up Facebook Ads For Local Businesses

As a business owner… it is important to find new and interesting ways to attract customers to your business, whether you own a salon, restaurant, bar or any other establishment. If you are looking for innovative ways to get more prospects to walk into your business, keep reading to find out how using Facebook Ads […]

the customer value journey

How to Transform Strangers Into Buyers and Promoters: The Customer Value Journey

The Customer Value Journey – Everything You Need To Know Here’s the thing… You should understand and implement the Customer Value Journey to grow your small business. The Customer Value Journey (CVJ) is a sales system that enables you to convert potential prospects into loyal customers easily. Even if you already know about the Customer […]

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How to Create a Business Website in 5 Easy Steps

Here’s the deal… So much has been said about the benefits of having a website for businesses. These benefits, which include establishing a business’s online presence, improving its brand awareness and increasing sales, make a website an essential tool for businesses to remain competitive. However, most local businesses still don’t have a website because they […]

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How To Build The Perfect Sales Funnel

You finally found it… As a business owner, the best way to expand your business is by employing any of the marketing techniques used by top brands. One of such marketing techniques involves the building of a sales funnel, which helps to generate leads, as well as convert these leads to paying customers. This is […]

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Does Your Business Have A Traffic Problem?

Congratulations! You Have a Website. Now What? That is a question many business owners face on a daily basis. Remember the movie ‘Field of Dreams’? Kevin Costner spent the whole movie building a baseball field. When he finished it, people from his community started pouring in to use it. In the real world, people are […]

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What Is Customer Value Optimization?

Here is a question for you: What is the fastest way to grow your business? In the overwhelming tide of running your business, it’s easy to think you just need to work extra hard and sell, sell, SELL! In reality, you could be doubling your profits with less effort with a system called customer value […]

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Top SEO Tips For 2019

It’s important to have my hand on the pulse of the digital marketing community, as an expert in the field. Change happens around here in the blink of an eye, which can impact each of us greatly, from B2B and B2C business owners, as well as social influencers and freelance creatives. We rely on the […]

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What Is A Local Citation?

When we talk about local citations we need to remember it refers to any mention of your business in the online world. It is important that your company details, such as name, phone number, address, zip code, and website address be consistent throughout the internet. This will help you improve your online visibility and help […]

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Noticed A Drop In Your Google Business Reviews?

Well, Google has decided to remove reviews from anonymous users. So, what are anonymous reviews? – Reviews that had been left by profiles marked “A Google User”is termed as anonymous. Google has been struggling to keep its reviews authentic for a long time and anonymous users posed a big threat to it. So Google finally […]