Congratulations! You Have a Website. Now What?
That is a question many business owners face on a daily basis. Remember the movie ‘Field of Dreams’? Kevin Costner spent the whole movie building a baseball field. When he finished it, people from his community started pouring in to use it. In the real world, people are not going to magically appear out of nowhere and visit your website, let alone buy something from you. You need to drive your potential leads and clients to your site.
Now with this in mind, I want to be very clear—and please keep this top of mind: YOU DON’T HAVE A TRAFFIC PROBLEM! That’s right, I said it. But, then, what was all that talk about getting people to your business website?
Between the various social media networks, search engines, and the ability to buy targeted traffic from any niche on the known planet, you have no shortage of good opportunities to drive people to your website.
These traffic sources include:
- Email marketing
- Social advertising (Facebook/Twitter/YouTube ads, etc.)
- Google advertising
- Organic social media
See the fun never ends 🙂
Will All the Traffic That Comes to My Website Make Me a Billionaire?
Maybe! But in order to start seeing massive gains for your bank account, please understand that you need to provide the right offer to the right people.
It all comes down to creating a solution that people not only want, but really, really need.
The two most common problems associated with this for new and established businesses are that:
- Their offer doesn’t provide the appropriate solution
- Their offer doesn’t make sense to the right people
If your product is a good fit for your market, neither of those problems will cause you sleepless nights.
Verify your core offer and see if it is aligned with the market. A good way to make sense of this is by examining your competition. See how they position their solutions and their overall brand to their target audience. This will give you a clearer picture. Once you feel confident, feel free to choose a traffic source to start driving the right people to your website. Pro tip: Facebook ads, if done right, are a good starting point to drive targeted traffic back to your website.
Co-founder of Humble Fox Media. He has helped many local businesses with their digital marketing needs for more than 4 years. In his off time, you can find him tasting some local beers around Gig Harbor, WA. Or searching for music from the 90’s at a vinyl record shop near you.