Customer acquisition strategy first, marketing execution second
Before you invest in any digital marketing — whether it’s social media, SEO, advertising, automation, content, or a spanking new website — you need to first understand how you will drive website traffic, convert leads, acquire customers, and maximize your profits. You need to first determine how your online strategy will mirror and amplify your sales process.
You should first map your Customer Value Journey, If you want to drive qualified leads, convert buyers, and nurture raving fans and lifelong customers, which is the same process we apply to every successful digital campaign at our agency.
In the workshop, you will learn how to drive leads and and grow revenue for your business by advancing your target buyers through the eight stages of the customer journey:
Aware -> Engage -> Subscribe -> Convert -> Excite -> Ascend -> Advocate -> Promote
Mapping out your roadmap is an essential first step if you want to achieve long term small business marketing success.
Customer Avatar Canvas
Here you decipher who you are marketing to. This includes demographics, their role in the purchase decision, what websites they go to, etc.
The Before and After Grid
This is where you define the transformation that your product or service will ignite in your potential customers. This process defines the core messaging in every piece of your copy, graphic and web page.
The Customer Value Journey
This is our favorite part of the process because this is where we take your customer Avatar and plan out the sequence in which they become your customer.
Here's the thing...
In order to have a sales process that is PREDICTABLE, it has to follow a SEQUENCE!