search-marketing-badge
bracket

Become a Certified

Search Traffic Master

...and learn how to increase your search rankings, drive more traffic and transform your traffic into sales and valuable leads

When You're Finished, You'll Have a Complete Plan For Generating

Free Organic Traffic

...From the Web's Top Traffic Channels Such as:

search-marketing-diagram

HINT: SEO today isn't just about Google. Modern search marketers understand that their customers are looking for them across all search channels, and fortunately that's exactly what we're covering in this master class and certification.

Think SEO is dead?

Nope. SEO isn't dead, but it has changed.

Thanks to Google's Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.

More importantly, they need to optimize based on the user's INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.

It's called: IBSO.

The Future of Search Marketing Is "IBSO" (Intent Based Search Optimization)

ibso

Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:

STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it's done.)

STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.

STEP 3: Determine where those assets should "live." (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)

STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that "ascension target." (For example, if I'm Googling a term like 'freshbooks pricing', a FREE 14-Day Trial offer is a proper ascension path for that intent.)

If all this seems complicated, it's really not.

BUT the rules have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them.

And fortunately, that's exactly what you're about to learn...

FACT: Today, More Than Ever Before, Businesses Need MODERN Search Marketers Who Understand the Difference Between What Used To Work...and What Actually Works Today

I'm not going to spend a lot of time convincing you on the importance of search marketing...

The fact is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say "they'll find you" when they're ready to buy...

...so search marketing is quite simply: unavoidable!

And why would you want to avoid it?

Right now, at this very moment, there are cash-in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly "hard work" of marketing is done.

There's just one problem: Most search marketers are still acting like it's 2009. They're the proverbial ostrich with their head stuck in the sand...unwilling to admit that search has changed.

That's where you come in.

As a Certified Search Marketing Specialist, you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).

More specifically, in this Master Class and Certification, you'll learn:

In this master class, you'll learn:

  • How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are ready to buy.
  • The 7-Point "Search Health Audit Checklist" that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.)
  • How to use UXO and RXO best practice to build a "white hat", sustainable search strategy that plays by post-Penguin and Panda rules.
  • The 11-point domain level SEO audit that trains you to identify and remove crippling search issues that must be fixed first (Keyword research, content and link building are useless until you remove these problems.)
  • A simple Google "command" that identifies SEO problems in 5-minutes or less. (This old search marketer's trick instantly reveals major issues you're having with Google like page structure, indexing and "negative SEO" problems.)
  • The 12-Point page level SEO audit you'll apply to every important page on your website (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and duplicate content.)
  • The simple 4-Step blog post update process that leverages Google's "QDF algorithm" and breathes new life into the content you've already spent time and energy creating.
  • 7 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling "icky" about it.
  • How to leverage search and drive organic traffic on every platform that matters including:
    • 6 Google SEO elements to keyword optimize on every page of your website (Plus the 2 additional elements to optimize on every blog post)
    • The 4 critical YouTube video SEO elements (3 of the 4 video SEO elements that matter on YouTube today have absolutely nothing to do with keywords.)
    • 5 ways to increase product rankings on Amazon including a powerful, "set it and forget it" tool that leverages the most important Amazon ranking factor: Verified Reviews.
    • 6 iTunes SEO ranking factors that will drive your podcast to the top of the charts (Look out for the section on podcast publishing frequency)
    • 4 Pinterest search elements to optimize including the most effective way to design and keyword target pins and boards.
    • 5 ways to increase rankings on review sites like Yelp and TripAdvisor and the one search algorithm element that trumps the number of reviews you are receiving.

In short, Search Marketing Specialists (a.k.a. "SEO Masters") are able to not only increase search rankings and drive traffic ...they are able to transform that traffic into leads and sales.

If you're interested in becoming such a "SEO Master," then I have one question for you...

Are You A "Doer"...or Just a "Talker?"

(or...Why You Might Want To Get Certified)

Let's face it: SEO experts are a dime a dozen.

So how do you separate those who "walk the talk" from the ones who merely...

...talk?

That's the problem!

And at DigitalMarketer, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren't researchers. We aren't journalists.

We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF...

...so we know how hard it is to find truly skilled people who know what they're talking about.

And that's why we created the "Search Marketing Mastery" course and certification.

We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.

In short, we're making it available to YOU...

arrow-down

What You'll Learn In This Course

Search Marketing Site Audit

Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages. Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).

Traffic by Channel

Learn how to measure how much of your traffic is coming from each channel - whether it's social media, Google search, paid traffic or organic search channels. When you know what's working and what isn't, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.

Revamp Your Blog

Update your blogs to leverage Google's "QDF algorithm" and breathe new life into the content you've already spent time and energy creating. Once you find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.

Earn Media Mentions

Gain credibility through media mentions on and off line. There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web - driving organic, completely free, traffic!

hq-content

The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>

ibso

This six step intent based search optimization system is one of the many things you'll learn in the modern age of SEO.
Enroll Today >>

Become a Certified Search Marketing Specialist Today!

search-marketing-badge

Search Marketing Mastery Course Details

In this 4 part course, you'll master all the stages of the customer value journey to get the most value from your new and returning customers.

module-1

Module 1:

Start Here

Lesson 1: From the Instructor
Lesson 2: The Content of this Course
Lesson 3: The Certification Exam
Lesson 4: The State of Search
Lesson 5: The 3 players
Lesson 6: Discoverability & Availability
Lesson 7: What are Search Queries?
Lesson 8: Search Marketing Goals
Lesson 9: Introduction to Earned Media & Link Building
Lesson 10: Introduction to UXO & RXO
Lesson 11: Intent Based Search Optimization (IBSO)

module-2

Module 2:

Intent, Context and Assets

Lesson 1: The Big Picture
Lesson 2: How We Use Search Engines
Lesson 3: The Tyranny of Physical Space
Lesson 4: The Long Tail of Search
Lesson 5: Intent Based Keyword Research
Lesson 6: Finding Intent & Context
Lesson 7: Building Customer Avatars
Lesson 8: Intent Based Avatars
Lesson 9: Keyword Research Tools
Lesson 10: Keyword Modifiers
Lesson 11: Intent Based Keyword Research: Example 1
Lesson 12: Intent Based Keyword Research: Example 2
Lesson 13: Choosing Assets

module-3

Module 3:

Channels, Optimization & Ascension

Lesson 1: The Big Picture
Lesson 2: Choosing the Right Channel
Lesson 3: Ascension as Optimization
Lesson 4: Channel Optimization: Web Page
Lesson 5: Channel Optimization: Blog
Lesson 6: Channel Optimization: Amazon Product Page
Lesson 7: Channel Optimization: YouTube
Lesson 8: Channel Optimization: Pinterest
Lesson 9: Channel Optimization: iTunes
Lesson 10: Channel Optimization: Review Sites

module-4

Module 4:

Experience Optimization (UXO and RXO)

Lesson 1: The Big Picture
Lesson 2: About Content Management Systems
Lesson 3: Domain Audit: Site Command
Lesson 4: Domain Audit: Google Webmaster Tools
Lesson 5: Domain Audit: Google Analytics
Lesson 6: Domain Audit: Sitemap
Lesson 7: Domain Audit: robots.txt
Lesson 8: Domain Audit: Backlinks
Lesson 9: Domain Audit: 404 Page
Lesson 10: Domain Audit: Internal Site Search
Lesson 11: Domain Audit: Navigation
Lesson 12: Domain Audit: Accessibility
Lesson 13: Domain Audit: Mobile
Lesson 14: Page Audit: Value
Lesson 15: Page Audit: Layout & Design
Lesson 16: Page Audit: Mobile
Lesson 17: Page Audit: Keyword Targeted
Lesson 18: Page Audit: Keyword Cannibalization
Lesson 19: Page Audit: Cross-Linking and Siloing
Lesson 20: Page Audit: Shareability
Lesson 21: Page Audit: Duplicate Content
Lesson 22: Page Audit: Stranded Page
Lesson 23: Page Audit: Redirects
Lesson 24: Page Audit: robots.txt and Meta robots
Lesson 25: Page Audit: Page Load Speed

module-5

Module 5:

Earned Media and Link Building

Lesson 1: The Big Picture
Lesson 2: Paid and Owned Media
Lesson 3: Link Building Today
Lesson 4: Earning Links: Cross Linking
Lesson 5: Earning Links: Competitive Research,
Lesson 6: Earning Links: Content that is Generous
Lesson 7: Earning Links: Build Link Bait
Lesson 8: Earning Links: Create Primary Research
Lesson 9: Earning Links: Getting Out More
Lesson 10: Earning Links: Newsjacking
Lesson 11: The Last Word

What You'll Get:

When you enroll today, you'll receive instant access to:

• The Search Marketing Mastery Course
• 5 Core Modules
• 70 Video Lessons
• 14 Handouts
• 5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • • A badge designating you as a Certified Search Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Search Marketing Specialist

Course Details:

  • Tuition: $495
  • Level: Intermediate/Advanced
  • Setting: Online/Virtual
  • Course Length: 8 Hours
  • Expected Completion Time: 3 - 7 Days
search-certificate-you
search-marketing-badge

How It Works

take-course

Take The Course

The course is an 8 hour intensive training, with 70 lessons, 14 handouts, 5 quizzes, & a final exam.

take-test

Pass The Test

70% or better is required to pass the exam. You have 3 attempts to pass.

search-marketing-badge-white

Display Your Badge

You'll get a digital badge to share on your social channels & a printable certificate for framing.

Search Marketing Mastery Class (Plus Certification)

JUST $495

Search Marketing Mastery Course

  • 5 Core Modules
  • 70 Video Lessons
  • 14 Handouts
  • 5 Review Quizzes
search-cert-badge

Search Marketing Specialist Certification

  • Certification Exam
  • Displayable Badge
  • Printable Certificate
  • Status as a Search Marketing Specialist

Who Should Get Certified

Marketing Professionals

marketing-professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

team-leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

directors-vps

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

agency-owners

When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.

Founders & CEOs

founders-ceos

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why You Should Attend

If you're an individual...

...this course will set you apart from the pack.

Unlike everyone else who simply calls themselves a "funnel expert," you'll have the updated knowledge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)

And we held nothing back.

These are the same systems and strategies our internal team uses to build conversion funnels that seamlessly and subtly convert strangers into friends, and friends into customers.

So, if you want to:

  • Enhance your career (or start a new one)
  • Learn the latest and greatest tactics (that actually work)
  • Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...

...this course is for you.

If you're a business owner...

...maybe you don't need the classes.

But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest funnel optimization & customer acquisition strategies?

If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them to these classes!

They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.

Either way, if you expect the best for your company, then this course and certification is for you.

Become a Certified Search Marketing Specialist Today!

search-marketing-badge

About Your Instructor

Josué Oliveras Pérez is the co-founder of humblefoxmedia.com.

Thrive Global Contributor, Small Business Marketing Expert and Digitalmarketer.com Certified Trainer, he has helped many local businesses with their digital marketing needs for more than 4 years.

josue oliveras photo with jacket

Frequently Asked Questions

Q: "How will this course help me?"

A: It depends on who you are...

If you're a business owner, this master course is a great way to learn demand-based traffic yourself. It's also a great way to train members of your own team to ensure that they're up to speed on the latest trends and best practices.

If you're an employee or marketing professional, this master class can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

Q: "How long do I have to complete the class once I am enrolled?"

A: The master course will be divided in four 1.5 hours classes, over the course of 4 days.

Q: "How long does it take to finish the course?"

A: This class is 6 hours of live, in person training.
The class load is divided in four 1.5 hour sessions.

Become a Certified Search Marketing Specialist Today!

search-marketing-badge