Popular search engines like Google, Bing, and Yahoo have top search results, where web pages, videos, and local listings are shown and ranked, based on what the search engine considers most relevant to the users intent.
If your website is not optimized it might not rank high enough in the search results, thus resulting in your clients not finding you. In other words, if a client can't find you or the information for your business is not correct, you are going to lose money.
See case study on how In And Out Auto Salon is winning big with SEO.
93% of Buying Experiences Begin With an Online Search. Is Your Website Showing Up?