Let's say you are looking for handyman services in your area. You don’t want search results listing handymen from out of town, or even out of state. That’s where search engines step in. Their modern algorithms are able to detect when search queries and information are local to the user. They favor local results, so it is essential to include local SEO on your website so that your business is visible to your audience.
Your local business may not have the capacity to compete with a large national brand but you have the power to become a local hero by utilizing local search engine optimization to your advantage.
In case you haven't heard, Google is intelligent and can determine the kind of information you are searching for just by the way you perform it. By targeting specific keywords near an area near your business, you gain the upper hand by not having to compete with larger businesses for keywords that are too competitive.
Keywords specific to your geographical region are usually searched for when people are ready to buy or consume information, which means that they have a much better conversion rate than competitive keywords.
We are ready to help your business grow with our local search tactics. By fixing and optimizing your business listings in local search engines, your business can become more visible and gain more trust from your community.
Modern search engine queries are done on smartphones. This allows you to find businesses near you, get directions, and even call them without ever having to visit their website. Another reason to have a better online presence.
93% of Buying Experiences Begin With an Online Search. Is Your Website Showing Up?