Social & Community Manager
...and learn how to listen, influence, network and ultimately sell to your followers in the social media environment
You and your business are being talked about on social media... right now.
Whether it's a Facebook post, a tweet on Twitter or a photo on Instagram...
...your prospects and customers have changed the way they voice criticism and praise.
They've also changed they way they find and consume information...
...and they've even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
If you're here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
But, if you're like most businesses, you're not doing it as well as you know you should be.
Your business needs to have plans and processes in place in order to:
In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that's why businesses need Social and Community Managers.
There's just one problem: Most so-called "social media managers" don't know what they're doing.
That's where you come in.
As a Certified Social & Community Manager, you'll learn to assess your business' goals and employ sound and measurable social media marketing practices to meet those goals.
More specifically, in this master class, you'll learn:
In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business... they are also able to track, measure and monetize your social media efforts.
If you're interested in becoming a Certified Social & Community Manager, then I have one question for you...
Let's face it: Marketing experts are a dime a dozen.
So how do you separate those who "walk the talk" from the ones who merely...
That's the problem!
And at DigitalMarketer, it was our problem, too. You see, we don't just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren't researchers. We aren't journalists.
We're business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF...
...so we know how hard it is to find truly skilled people who know what they're talking about.
And that's why we created the "Social & Community Mastery" course and certification.
We built this certification to train our own team members, but in the spirit of "open sourcing" our business (which is what DigitalMarketer is all about) we're now making this certification and training available to the world.
In short, we're making it available to YOU...
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goals and focus on the category that best fits your needs.
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
"The real win for me was confidence. I really know digital and social media marketing. I never felt confident in what I knew before because the platforms change so fast. There is no price tag you can put on confidence."
In this 7 hour course, you'll learn exactly how to apply a social media strategy you'll actually use in your business
Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont's
Lesson 9: When to Automate
Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan
Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 - Splinter
Lesson 11: Step 2 - Visualize
Lesson 12: Step 3 - Broadcast
Lesson 13: Step 4 - Tag
Lesson 14: Step 5 - Monitor
Lesson 15: Step 6 - Schedule
Lesson 16: Tool Demo - Edgar
Lesson 17: Defeating The "Social Fire Hose"
Lesson 18: Tool Demo - Facebook's Boost Post Function
Lesson 19: What's Your SOP?
Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The "Short List"
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant
Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together
When you enroll today, you'll receive instant access to:
Plus, upon successful completing of the course and all exams you will also receive:
Take The Course
The course is a 7 hour intensive training, with 62 lessons, 9 handouts, 5 quizzes, & a final exam.
Pass The Test
70% or better is required to pass the exam. You have 3 attempts to pass.
Display Your Badge
You'll get a digital badge to share on your social channels & a printable certificate for framing.
Social & Community Mastery Class
Social & Community Manager Certification
Grow in your career, and get everyone else in your company on the same page, and speaking the same language
There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
When your team can truly deliver the goods, you can truly serve your clients...and increase billable hours.
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.
...this course will set you apart from the pack.
Unlike everyone else who simply calls themselves a "funnel expert," you'll have the updated knowledge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you're receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we're pretty good at this stuff!)
And we held nothing back.
These are the same systems and strategies our internal team uses to build conversion funnels that seamlessly and subtly convert strangers into friends, and friends into customers.
So, if you want to:
...this course is for you.
...maybe you don't need the classes.
But what about your team? Do you know for a fact that they're up to speed on all the latest and greatest funnel optimization & customer acquisition strategies?
If you're not sure, or if you just want them to receive the exact same training the team at DM receives, then get them to these classes!
They'll love the fact that you're investing in them, and you'll love the fact that they're performing at the highest level possible for your company.
Either way, if you expect the best for your company, then this course and certification is for you.
Josué Oliveras Pérez is the co-founder of humblefoxmedia.com.
Thrive Global Contributor, Small Business Marketing Expert and Digitalmarketer.com Certified Trainer, he has helped many local businesses with their digital marketing needs for more than 4 years.
Q: "How will this course help me?"
A: It depends on who you are...
If you're a business owner, this master course is a great way to learn demand-based traffic yourself. It's also a great way to train members of your own team to ensure that they're up to speed on the latest trends and best practices.
If you're an employee or marketing professional, this master class can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).
Q: "How long do I have to complete the class once I am enrolled?"
A: The master course will be divided in four 1.5 hours classes, over the course of 4 days.
Q: "How long does it take to finish the course?"
A: This class is 6 hours of live, in person training.
The class load is divided in four 1.5 hour sessions.